» Embraer Embraces the Asia-Pacific Market

Embraer Embraces the Asia-Pacific Market

By Alexandra Ingersoll

Embraer

Luxury items are attractive, satisfy fantasies and often serve as status symbols. If only a luxury item could improve productivity, a businessman’s dreams would be fulfilled. The answer to that wish is simple; private jets. Embraer, the Brazilian private jet manufacturer, emphasizes the fact that private jets are quicker than commercial flights and are far more efficient, thus improving productivity. No more arriving to the airport two hours early just in time for the flight to be delayed for an hour, causing an individual to arrive late to a meeting. While 2009 still holds financial instability, global recession is easing in Asia-Pacific, something Embraer has embraced. With easy financing options, the Brazilian manufacturer is focusing in on the Asia-Pacific executive jet market and is taking a midsize Legacy 600 to a one-month demonstration to countries including Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, South Korea, Singapore, Taiwan, Thailand, and the Philippines as part of their extensive marketing efforts. While Asia currently accounts for 6 percent of the company’s corporate order backlog, Embraer predicts an annual 9 percent growth in Asia demand within the next decade. The fairly large market is open to penetration, something that cannot be overlooked, and is essential in the expansion of the private jet business where luxury serves as an additive to productivity for businessmen.

Via Private Jet Daily

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